Jason Koebler e Emanuel Maiberg, 404 Media:
It is not an exaggeration to say that the largest companies in the world are colluding to put their thumb on the scales of what types of news is monetized, and which types of news is monetized at lower rates or not not monetized at all. The World Federation of Advertisers (WFA) is listed by the [World Economic Forum] as one of its “projects” and includes every major marketing agency, as well as brands like Nike, Merck, Nestle, Proctor and Gamble, TikTok, Disney, Walmart, Adidas, BP, Shell, Goldman Sachs, Electronic Arts, McDonalds, and more. It represents 90 percent of all advertising dollars spent in the entire world—$900 billion in spend per year.
